Focus the future of your company depends on it al ries on amazoncom free shipping on qualifying offers whats the secret to a companys continued growth and prosperity internationally known marketing expert al ries has the answer focus his commonsense approach to business management is founded on the premise that long lasting success depends on focusing on core products and . The value of focus buys branding real estate in the mind your consumer you may make less money than by being a diverse business but your profit margin will be so much better and your business value will be head and shoulders above the competition the book gives example after example of what the value of focus brings to your business. Wow another great book of al ries and again you can see the same case study but in the views how focus can help you sharp your future company the first was published at 1996 and youre able to see after 25 years things just happened exact what he did make that prognose. Find helpful customer reviews and review ratings for focus the future of your company depends on it at amazoncom read honest and unbiased product reviews from our users. Focus the future of your company depends on it 1st first paperback edition ries al on amazoncom free shipping on qualifying offers focus the future of your company depends on it 1st first paperback edition
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